2025
Emperatriz: OHW!
Branding & Packaging
Logo Design
The company Emperatriz launched a new project aimed at the vegan and plant-based market, with the goal of winning over a young, conscious, and demanding consumer base. The challenge was to create a fresh, approachable brand full of personality, one that conveys naturalness, sustainability, and enjoyment—moving away from the traditional, overly technical or rigid vegan codes.
The Brand
Emperatriz, a forward-thinking company in the food and beverage industry, ventured into the rapidly growing plant-based market. They sought to launch OW VEGGIE!, a soft-alcoholic FMCG (Food & Beverage) brand that offers vegan-friendly alternatives with accessible pricing and a youthful, energetic image. The goal was to cater to new generations of conscious consumers looking for both flavor and sustainability in their daily choices.
This is how OW VEGGIE! was born: a brand with a dynamic, playful, and memorable name that directly connects with the joy and surprise of discovering flavorful plant-based alternatives. The identity was built around a bold, expressive typeface, combined with a vibrant and natural color palette that reflects the diversity of plant-based ingredients. The brand’s personality is positive, optimistic, and accessible, with a visual language that feels energetic and engaging.
Process
Process
Discovery & Strategy
Conducted market research and consumer profiling to understand the values and expectations of the target audience—namely, younger, health-conscious, and adventurous consumers.Brand Identity Development
Crafted the brand name OW VEGGIE!, chosen for its tone—dynamic, playful, and memorable.
Developed a bold, expressive typography style and selected a vibrant, nature-inspired color palette to reflect plant-based variety and freshness.
Defined a brand personality anchored in joy, positivity, and accessibility.
Outcome
The final identity and packaging solution for EMPERATRIZ: OHW! delivers:
Category disruption through fearless use of bold typography and color.
Premium lifestyle positioning that elevates veganism beyond niche culture.
Strong shelf impact that competes with mainstream brands, not just vegan competitors.
A flexible brand system that allows easy expansion across different product lines and markets.
Ultimately, EMPERATRIZ: OHW! represents more than just vegan products—it embodies a new wave of plant-based branding: bold, unapologetic, and designed to make a statement.
More Works
©2024
2025
Emperatriz: OHW!
Branding & Packaging
Logo Design
The company Emperatriz launched a new project aimed at the vegan and plant-based market, with the goal of winning over a young, conscious, and demanding consumer base. The challenge was to create a fresh, approachable brand full of personality, one that conveys naturalness, sustainability, and enjoyment—moving away from the traditional, overly technical or rigid vegan codes.
The Brand
Emperatriz, a forward-thinking company in the food and beverage industry, ventured into the rapidly growing plant-based market. They sought to launch OW VEGGIE!, a soft-alcoholic FMCG (Food & Beverage) brand that offers vegan-friendly alternatives with accessible pricing and a youthful, energetic image. The goal was to cater to new generations of conscious consumers looking for both flavor and sustainability in their daily choices.
This is how OW VEGGIE! was born: a brand with a dynamic, playful, and memorable name that directly connects with the joy and surprise of discovering flavorful plant-based alternatives. The identity was built around a bold, expressive typeface, combined with a vibrant and natural color palette that reflects the diversity of plant-based ingredients. The brand’s personality is positive, optimistic, and accessible, with a visual language that feels energetic and engaging.
Process
Process
Discovery & Strategy
Conducted market research and consumer profiling to understand the values and expectations of the target audience—namely, younger, health-conscious, and adventurous consumers.Brand Identity Development
Crafted the brand name OW VEGGIE!, chosen for its tone—dynamic, playful, and memorable.
Developed a bold, expressive typography style and selected a vibrant, nature-inspired color palette to reflect plant-based variety and freshness.
Defined a brand personality anchored in joy, positivity, and accessibility.
Outcome
The final identity and packaging solution for EMPERATRIZ: OHW! delivers:
Category disruption through fearless use of bold typography and color.
Premium lifestyle positioning that elevates veganism beyond niche culture.
Strong shelf impact that competes with mainstream brands, not just vegan competitors.
A flexible brand system that allows easy expansion across different product lines and markets.
Ultimately, EMPERATRIZ: OHW! represents more than just vegan products—it embodies a new wave of plant-based branding: bold, unapologetic, and designed to make a statement.
More Works
©2024
2025
Emperatriz: OHW!
Branding & Packaging
Logo Design
The company Emperatriz launched a new project aimed at the vegan and plant-based market, with the goal of winning over a young, conscious, and demanding consumer base. The challenge was to create a fresh, approachable brand full of personality, one that conveys naturalness, sustainability, and enjoyment—moving away from the traditional, overly technical or rigid vegan codes.
The Brand
Emperatriz, a forward-thinking company in the food and beverage industry, ventured into the rapidly growing plant-based market. They sought to launch OW VEGGIE!, a soft-alcoholic FMCG (Food & Beverage) brand that offers vegan-friendly alternatives with accessible pricing and a youthful, energetic image. The goal was to cater to new generations of conscious consumers looking for both flavor and sustainability in their daily choices.
This is how OW VEGGIE! was born: a brand with a dynamic, playful, and memorable name that directly connects with the joy and surprise of discovering flavorful plant-based alternatives. The identity was built around a bold, expressive typeface, combined with a vibrant and natural color palette that reflects the diversity of plant-based ingredients. The brand’s personality is positive, optimistic, and accessible, with a visual language that feels energetic and engaging.
Process
Process
Discovery & Strategy
Conducted market research and consumer profiling to understand the values and expectations of the target audience—namely, younger, health-conscious, and adventurous consumers.Brand Identity Development
Crafted the brand name OW VEGGIE!, chosen for its tone—dynamic, playful, and memorable.
Developed a bold, expressive typography style and selected a vibrant, nature-inspired color palette to reflect plant-based variety and freshness.
Defined a brand personality anchored in joy, positivity, and accessibility.
Outcome
The final identity and packaging solution for EMPERATRIZ: OHW! delivers:
Category disruption through fearless use of bold typography and color.
Premium lifestyle positioning that elevates veganism beyond niche culture.
Strong shelf impact that competes with mainstream brands, not just vegan competitors.
A flexible brand system that allows easy expansion across different product lines and markets.
Ultimately, EMPERATRIZ: OHW! represents more than just vegan products—it embodies a new wave of plant-based branding: bold, unapologetic, and designed to make a statement.
More Works
©2024