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Turó
Turó Clinica de Fisioterapia
Branding
Art Direction
Merch design
Elegance illuminated
About project
Turó is a physiotherapy clinic based in A Coruña, developed as a branding project focused on clarity, trust and human-centered care.
Project overview
The project aimed to move away from generic healthcare aesthetics and create a brand that communicates professionalism without feeling cold or distant. The challenge was to build trust through design while maintaining a distinctive and contemporary presence.
The solution is based on a clean and structured visual system, combining soft color tones, clear typography and minimal graphic elements. The identity emphasizes clarity and accessibility, reinforcing the clinic’s positioning as a space for both recovery and wellbeing.
What I did
I developed the full branding for the clinic, including the visual identity, graphic system and its applications.
The process involved defining the brand positioning, creating a clear and functional design language and ensuring consistency across all touchpoints. The focus was on building a brand that communicates trust, professionalism and care through simplicity and precision.
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