DECINE21
Decine21 is a Spanish digital newspaper dedicated to film criticism, news, and culture. After more than a decade of growth, the platform needed a renewed visual identity and a modular editorial system that could support its expanding content, improve user readability, and deliver a richer cinematic experience to its audience.
The project began by studying film newspapers, classic poster design systems, and film title typography. Competitor analysis revealed an opportunity: most film platforms focus on entertainment and speed, with visuals that feel noisy or generic. Decine21 wanted to go the opposite direction — more thoughtful, editorial, and cinematic.
We defined three strategic principles:
Narrative. Credible. Iconic.
