Loch Castle: Mojito
Loch Castle is a premium ready-to-drink mojito that fuses heritage and freshness. The challenge was to create a brand identity and packaging system that would stand out in a competitive market saturated with craft beers, RTD cocktails, and flavored spirits. The goal was to reflect the sophistication of a castle-inspired heritage brand while maintaining the refreshing, contemporary, and approachable spirit of a mojito.
Lotch Castle is a premium beverage brand positioned in nightlife and social environments, offering drinks that combine bold flavor with refined visual presence. Their Mojito line was created to reinterpret one of the world’s most recognizable cocktails through a more sophisticated lens. The goal was not only to communicate freshness, but to elevate it into something iconic, confident, and memorable, aligning with a brand universe rooted in nightlife, premium leisure, and expressive identity. This project focused on developing a packaging system that balances flavor impact with brand character, enhancing shelf visibility while reinforcing Lotch Castle’s premium attitude.
