TURÓ: Medical & Recovery Clinic
Turó is a physiotherapy and recovery clinic focused on injury treatment, rehabilitation, and biomechanical prevention. The name comes from “Turó”, which means hill in Mallorquín — a metaphor for physical progress: recovery as a climb, a gradual path toward balance, strength, and well-being.
As a new clinic entering a competitive market, Turó needed a brand that communicated trust, medical rigor, and emotional calm, avoiding the sterile or overly technical aesthetic common in the healthcare sector. The challenge was to create a visual identity that felt both scientific and human, representing recovery not as a cold process, but as a journey.
